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Buy A House | 24 Posts
Homeowners | 2 Posts
Market Updates | 2 Posts
Real Estate | 4 Posts
Realtor Tips | 8 Posts
Sell A House | 12 Posts
Selling | 1 Posts
Uncategorized | 1 Posts
May
19

New to Real Estate? Here's How to Become Successful.

 

A successful real estate career can be more rewarding than you can imagine, but getting there can seem like a mystery. From joining the right brokerage to choosing effective technology and other strategies, here are the practical steps you can take to find your way.

 

5 Steps to Success

 

Step 1: Choose a reputable brokerage
Start by researching and finding a quality real estate brokerage to join. While commission splits are important, your first brokerage should offer the training and mentorship you need to grow.

 

Step 2: Select the right practice area (aka farm area)
When it comes to the geographic area you want to practice in as a real estate agent, choose wisely. Make sure to research the demographics and behaviors of buyers and sellers so you can develop a laser focused and highly targeted marketing strategy.

 

Step 3: Make a business plan
Develop a solid business plan and revisit it at the end of every year. By laying out goals, budgets, and market analyses, you are setting the groundwork for your future steps. Areas to re-evaluate include:

  • Lead generation standing and goals
  • Pipeline status
  • Client expenses
  • Technology subscription expenses
  • Marketing fees vs. ROI
  • Commissions versus cost of living and business expenses

 

Step 4: Market yourself
Employ marketing materials to garner name recognition and leads on a constant basis. From door hangers and postcards to monthly newsletters, there are endless options when it comes to print that will help you get in front of some of your most valuable future clients. Mailers, for example, still deliver the best ROI if they're consistent, eye-catching, full of useful content, and include a call to action.

 

Step 5: Set time aside for lead generation
Block one or two hours every day for activities like cold calling, nurturing existing leads, and ad creation and management.

 

Keep in Mind

There is no specific number of sales or listings that instantly translate to success. Instead, evaluate your success as a real estate agent by the outcomes you get for your clients, the income you create, the number of hours you work, and how long it takes you to reach milestones. That's what defines a successful real estate career. JJ Elek Realty can help. Join our team today at 732-634-9100.

 

May
5

The most successful real estate agents are those who can generate a constant stream of quality leads. Your ability to manage appointments, negotiate deals, and serve clients is essential as well, but without leads, you won't get very far. Here are some tips to help you find them.

 

  1. Build a business plan

Put together or revisit your business plan at the end of every year. This forces you to analyze where your business came from, as well as what worked or failed, so you can plan for the following year.

 

  1. Categorize your contacts

As a new real estate agent, it's common to throw every contact we meet into our database without categorizing them. Instead, organize your client database in three groups:  

  • Hot leads: Clients who always have you top of mind.
  • Warm leads: Clients who send referrals your way on occasion, but have potential to move into your hot leads with more nurturing.
  • Cold leads: People you have helped but have never referred another lead your way.

 

  1. Use online tools

Technology advancements make it easier to manage your time and have whatever you need for a real estate transaction at your fingertips. Helpful online tools include:

  • Dropbox: A cloud-based system that can help you stay on top of your escrows in or out of the office, on your phone, laptop, and standalone computer
  • LionDesk: A contact relationship management (CRM) platform: Use this to categorize your contacts, save reminders and prompt next steps. It also lets you connect to potential clients via text and email without leaving the platform

 

  1. Invest in building your brand

Whether you work for a large or small office, name and brand recognition are important. Create your own look and feel that people in your community recognize. At the very least, you'll need a logo, color scheme, or tagline as part of your marketing plan. This will help you build trust, memorability.

 

  1. Call clients on a quarterly basis

Clients want to know their real estate agent cares about them. Calling each client quarterly and truly listen to their concerns. Then take notes with your online tools on the "pleasure and pain" items that your client is experiencing.

 

  1. Provide a yearly market analysis
    Whether the market is hot or cold, a homeowner always wants to know the market value of their home. Run a market analysis and give them the option to have the information emailed or presented in person.

 

 

The most helpful tip is considerably basic—just show up. Put in the time and effort to get results by working smarter, not harder. You'll find that investing yourself in your career delivers long-term results. JJ Elek Realty offers the support you need to grow your real estate business. Join our team today at 732-634-9100.

 

April
21

The Latest Info on Mortgage Rates

 

Mortgage rates have been on a general upward trend for over a year, and in the last few months, they've taken an even bigger jump higher.

 

As the economy recovered from the pandemic, low interest rates fueled increased spending. At the same time, supply chain issues created shortages for items like microchips, building supplies and certain food items. These factors combined to drive inflation higher as supplies failed to meet demand. According to the latest Consumer Price Index (CPI), 12-month inflation hit 8.5% in March, the highest it's been since 1981.

 

Adding to the inflationary pressures is Russia's invasion of Ukraine, which has disrupted some financial markets. This war could also add to global food shortages as agriculture, fuel and fertilizer shipments from these countries are limited or disrupted.

 

Sitting on the sidelines of all this is the COVID-19 pandemic, while case counts were declining to start 2022 that could change. If we see a resurgence of COVID it could add uncertainty to the global economy.

 

Is It A Good Time to Buy a House?

Even though mortgage rates are higher now than the previous year, on a historical level, rates still aren't as high as they used to be. For example, in 2002, the average rate on a 30-year fixed mortgage was about 7%. In addition, the rate on a 5-year adjustable-rate mortgage (ARM) is lower by 1.3 percentage points than a 30-year fixed mortgage rate. However, the historical average spread between these two rates is about 0.8 percentage points, making the 5-year ARM currently more attractive to borrowers.

 

Although the most popular form of home financing is the 30-year fixed-rate mortgage, adjustable-rate mortgages (ARMs) are also common. Thus, we may see a change in U.S. household mortgage trends. According to the Federal Reserve of New York, the ARM share has fluctuated substantially over time, reaching highs of 60 to 70 percent in 1994 but falling significantly in recent years. Nevertheless, buyers should be aware that the rate and consequently the monthly mortgage payment will change after the first 5 years, depending on economic conditions.

 

Experts caution against trying to time the market to secure the lowest mortgage rate, even though mortgage rates are important and a point or two can mean a lot over the life of the loan. Start the home-buying process when it's the next best step for your life circumstances and you have the finances to maintain homeownership. Shop around for a mortgage lender to get the best deal you can at that time–lenders' rates can vary significantly.

 

Schedule a Consultation with JJ Elek

If you'd like to get a better grasp on mortgage rates, the experts at JJ Elek Realty can help. Schedule a consultation with one of our experts today.

March
24

Soft Skills Real Estate Agents Need to Succeed

 

Successful people usually have specific expertise in their field. For real estate agents, knowing the intricacies of project financing, contract writing, and building codes is key, but if you can't close a sale or get referrals, those hard skills won't take you far. This is where soft skills come into play.

 

What are soft skills?

Soft skills have more to do with who people are, rather than what they know. They play a key role in demonstrating how an individual interacts with colleagues, performs work-related tasks, communicates, and builds relationships. The following must-have soft skills will set you apart from the competition in real estate, ensure you're building lasting client partnerships, and make you a great team player.

 

Organization
From paperwork to scheduling to coordinating financing, the real estate process requires organization to keep the transaction on track.

Communication

You need to be able to speak confidently and easily with buyers, sellers, and investors from all walks of life and backgrounds.

 

Listening
Successful real estate agents know how to listen and understand what their client wants from the transaction. You also need to make clients feel understood, and create a space where they feel able to talk freely and honestly.

 

Patience
Real estate transactions take time and you don't get paid until the house is sold. It takes patience to successfully navigate the process.

 

Problem-solving
In real estate, it helps to be able to see both sides of an issue and develop a solution that fits the needs of all parties involved.

 

Empathy
Agents who have empathy care about satisfying their clients more than the bottom line.

 

Persistence

When looking for new business, you must follow up on every lead until it dies or turns into a closed transaction. Once you've secured a client, you should explore every avenue to help them achieve their goals.

 

Other key skills include:

  • Growth mindset
  • Resourcefulness
  • Confidence
  • Teamwork
  • Motivation
  • Resilience
  • Self-awareness

 

How to develop soft skills


You'll have to engage in a little self-reflection before you know which soft skills need developing or strengthening. This can be tough, but also extremely rewarding. From there, you can develop many soft skills at your own pace by putting yourself in situations that test them or by taking some online training courses that help build them. Join the team at JJ Elek and learn all the ways we help our sales agents succee

February
25

3 Traits of Successful Real Estate Entrepreneurs

 

A successful real estate agent is like the conductor of a symphony, coordinating the different players to make a successful transaction a reality. At different points in the process, you're an analyst, salesperson, marketer, buyer's advocate, business manager, consultant, and negotiator, among other roles. You'll find that there are a number of qualities and traits that successful real estate entrepreneurs share.

 

  1. An insatiable thirst for knowledge

Once we leave school, additional education becomes a choice. Many people choose to pursue a degree or certification, then stop, but for entrepreneurs, stopping is not an option. Knowledge is as necessary as nourishment.

 

There are plenty of ways to continue your education and build knowledge, including:

 

  • Attend classes or seminars
  • Find a mentor
  • Read books and blogs
  • Listen to podcasts
  • Connect with others

 

  1. Ability to make the right decision at the right time

In the world of real estate (and life), there's a spectrum of decision-making. On one end are people who make decisions with no information whatsoever, and on the other end are those who dig up so much information that they find themselves paralyzed, unable to decide. Most of us are somewhere in between these two extremes, but successful real estate entrepreneurs can always make the decision.

 

As inflation climbs, real estate prices continue to break records, and our economy is finally feeling some ease after the pandemic, a natural entrepreneur can silence the noise and still pull the trigger to close the sale or get the listing.

 

  1. Minimal fear of failure

Success does not come without failure. Entrepreneurs know this and find education, knowledge, growth, confidence, and opportunity in failure. They thrive on it. Unfortunately, most people are too concerned about the consequences of failure to step outside the box. Entrepreneurs are more concerned with the consequences if not trying.

 

At the end of the day, you get out of business what you put into it. If you're passionate about real estate and have similar traits to those mentioned here, you have a great shot at having a long and successful career. Join the successful team at JJ Elek today!

 

 

January
27

How to Compete in Real Estate with Hyperlocal Marketing

Are you a real estate agent looking for a secret weapon to compete with sites like Zillow? Hyperlocal marketing is your solution. Let's see what this strategy is and how you can implement it into your real estate marketing.

What is Hyperlocal Marketing?

Any marketing strategy that's laser focused on a specific area, region, zone, or demographic is hyperlocal. You can start incorporating any of the following into your hyperlocal marketing strategy:

  • Specific neighborhoods or zip codes
  • Geographic regions
  • Country clubs
  • Points of interest
  • School systems

Let's say you consider yourself an expert in a specific area like Middlesex County.  So, you focus your marketing efforts there and cast your net wide to try to reach everyone in that market. The problem? That strategy is not targeted enough to gain new leads. While you might have some success, Middlesex County can be broken down into many smaller sub-areas, with different types of neighborhoods, school systems, points of interest, and more.

Why wouldn't you develop a more specific, hyperlocal marketing campaign for several smaller zones within the Middlesex County region?

Benefits of a Hyperlocal Marketing Plan

Hyperlocal marketing offers many advantages over a traditional marketing strategy, including: 

  • Increased ROI
    Attract new leads without spending major marketing dollars. For instance, you could sponsor a local sports team to connect with families that live in that school district.

  • Word of mouth spreads fast
    People love supporting local businesses in their own communities. When you establish yourself as the go-to agent in your community, clients will be eager to share your contact information when their neighbor is buying or selling.

  • Scale easily

Working in smaller areas means connect with fewer people and spending less money on each area. The savings lets you test out different strategies and increase your budget and effort with the ones that work best.

 

If want to maximize your marketing budget and take your business to the next level, hyperlocal real estate marketing is for you. Leave traditional messaging behind, set up this effective new framework, and reel in more leads than ever before. JJ Elek Realty will help you with tips such as this and more! Contact us today to join our team.

 

December
20

How JJ Elek Retains the Very Best Real Estate Agents

In any industry, finding the right employees is one of the most important keys to success. At JJ Elek, nurturing top producers has been our secret to happy agents and sustained long-term growth.

Here are just some of the ways we retain our people.

We offer the latest tools and technology

At JJ Elek, we offer flexible technology solutions that allow agents to work in the way that best suits their style. Some agents work exclusively with clientele who prefer pen and paper. Others come to us with leads and want to continue using their own tools. Whether you need handholding and coaching or more autonomy, we offer it all.

We motivate agents with our commission structures

Different ways of structuring sales commission can have varying effects on how real estate agents are motivated. We offer one of the most favorable commission splits compared with most real estate companies in the Jersey area.

We highlight and recognize our agents' success

Consistent recognition of great work is another way we've built an influential company that new agents and experienced experts want to work for. From shout-outs on social media and annual events to rewards for productivity, we are proud to recognize our team's successes.

We support our agents

Our culture is built with genuine support for all of our agents—no matter how experienced or new you are. We meet regularly to discuss what's working and what's needed, and someone is always available to help you improve on what you do well and overcome any challenges. We also offer new agents access to high-quality coaching and consistent mentorship, something that other brokerages leave to your own efforts.

Want to Join the Team at JJ Elek?

New and seasoned agents alike are eager to work with JJ Elek for good reason. If you want to see what it's like to work for an agency that's invested in your success, contact us today at 732-634-9100.

September
30

How to Be Success-Minded in Your Real Estate Career

 

How can you find the secret to success in today's real estate market when it seems like the top agents are keeping them all to themselves?

 

At JJ Elek Realty, we believe one agent's win is a win for the whole team. That's why we share our success strategies and grow together with them. Here are a few tips we've heard floating around the office.

Don't think about the money

While real estate can be a super-lucrative industry, it's a people industry first. If you're money hungry, people will pick up on that and you won't get very far. Instead of thinking about money, think about serving people. Put your clients' needs first. And remember that most consumers want to feel good about the decision they're making — they don't want to feel your desperation for commission.

 

Be prepared to work

Real estate is not a 9 to 5 job. Sure, you can sleep in until 11 a.m. and check out at 3 p.m., but you're not getting paid for work you don't do. Look at your career as a 7-day work week, blocking time for lead generation, market research, and even role-playing within the first 12 months. You're going to get a lot of tough questions out there, and you need to be prepared with the answers.

 

Study the market
Your job as an agent is to know your "product" — and that product is the real estate market. Spend a few hours every day scrolling the MLS. What are the price points in different areas? What are the neighborhoods like? You need to know your stuff to be able to talk on the fly and advise clients as an expert.

 

Be assertive
Buying and selling a home is one of the biggest decisions in life. It's easy for clients to freeze up or get indecisive during the process. Once you've built a relationship with your client, there's a good chance you'll know what they want before they know themselves. You have to be willing to have hard conversations to help them along. If the property meets all their criteria but they're still dragging their feet, be assertive. Encourage them to act and they'll thank you for it.

 


Hit the Ground Running with JJ Elek Realty


With our client-centric approach, JJ Elek puts agents on the fast track to success. Contact us today at 732-634-9100 if you want to join the ride.

September
2

How to Leverage Your Listings to Attract Buyers & Get Referrals

 

Listings and leads are more important than ever in today's highly competitive real estate market. When clients are happy with the service you deliver, you can develop lifelong connections and ongoing sources of referrals.

 

Top-earning agents know how to leverage their listings and bring in a steady stream of clients. Here are a few tips to help you do the same.

 

Set expectations with sellers
The reality is, the first buyer under contract may not be the one who ends up at the closing table. Help your sellers understand that this is part of the process. In fact, many agents will have a backup buyer – and a backup for that buyer – as a safety net.

 

Understand what motivates your clients
When it comes to selling a home, not everyone is driven by money. From conveniences, like being able to live in their home until they find a new one to wanting a faster closing due to a career move, it's important to get to the heart of your clients' motivations to do right by them.

 

Be open about communication
Many clients want to be communicated with in a specific way and a good agent will ask about this up front. Let clients know that you intend to respect their time.

 

Stay in touch with top contacts in your database
An agent's job is to keep close relationships and help clients make smart financial moves. If you know a home recently sold nearby, update your contacts about the state of the local market. It doesn't hurt to be open and honest, and ask if they'd be willing to sell under the circumstances.

 

Ask for referrals
The best agents ask their clients for feedback during closing. Not only can you find our if there was anything you could have done better, it's also a great opportunity to ask for a referral. You can also send email communications after the close, requesting an online review.

 

Having robust listings and nurturing your close relationships puts you in control of your time, energy, and money. Ultimately, you can use all three to strengthen your presence in the market.

 

Contact JJ Elek Realty today at 732-634-9100 for all of your real estate needs.

June
30

Stay Local: The Best Agents Are the Local Ones

Selling your home is an emotionally and physically exhausting experience. With multiple things on your mind and checklists to go through, you're likely going to lean heavily on the help of your agent. Whether you're moving to a new town or to a new house in your community, the best agent to go with is a local one.

Larger real estate agencies don't always have a grasp on the local community and aren't able to actively look out for your interests. Here are just a few of the perks of working with an agent that's based within the community

Local Knowledge Trumps all

Local real estate agents have market expertise in your area. They have a comprehensive list of comparable homes and understand the value. They understand the current market conditions and can advise you accordingly. They'll also be able to promptly field questions about the quality of the local schools, neighborhoods, housing codes, and specific features that buyers will be looking for.

A Local Network to Tap Into

When it comes to selling your home, local real estate agents have a network of other local agents to call upon. They can connect with other agents in the area, collaborating with buyers to sellers to benefit both parties. They'll also have a network of professionals they can trust when it comes to repairs, inspections, and financing.

Just a Call Away

It's much easier for a local real estate agent to meet up in person to hash out the details of the sale. Whether it's scheduling showings, hosting open houses, attending the home inspection, or even meeting you at the closing, being nearby just makes the process easier for all.

Local Real Estate Agents Just Make the Process Easier

Real estate transactions come with an abundance of paperwork, and your local agent will help you handle it all. They have a deep understanding of what is needed to complete the transaction and will guide you through the process. Mistakes in the process can cost you thousands of dollars, and a knowledgeable local agent will know how to avoid making them.

If you're thinking about selling your home in the Woodbridge, NJ, area, be sure to connect with a JJ Elek agent to start a successful sales process.

August
4

JJ Elek Realty is an agency focused on sharing the goodwill of its agents to its clients with top-down positivity. If our agents love their jobs, they'll attract clients who love working with us.

 

We know how this business works — and how to make it work well for you. That's why we offer many benefits that help you be a better agent. Most people have to work decades in the industry to access these advantages, but we make them readily available to newcomers and dedicated team members.

 

Executive Concierge


Real estate is all about managing relationships, but all those relationships have to translate on paper. The legal process behind becoming an agent is lengthy, and as time passes, updates have to be made.

 

We make support and staff work available for all agents and extend the benefits across the spectrum for new hires as well. We offer mentorship programs for new signers, aggressive commission incentives, competitive leads, and office support including contracts, supplies, and full offices kept clean by attentive staff so you can concentrate on signing papers, not picking it up.

 

Onboarding

 

We treat our new hires as the professionals they are. We offer professional headshots for business portfolios and corporate social media accounts, so people know they're talking to a real person when they speak to you — one of the best.

 

We have a number of lead-generating programs, email lists, digital campaigns, customized website tools, and even space for print ads and billboards. Join today, and see your face on the street tomorrow!

 

Development

 

New programs are always emerging, and all agents have immediate access to them. We're working on marketing automation, a company store for agent recognition incentives, and planning even more new functions for years to come.

 

At JJ Elek, we're always planning for the future — a future you should be a part of! Join us today and you'll share in 15 years of success and be a part of many more to come.

July
29

Why New and Seasoned Agents Succeed with JJ Elek

The best real estate agencies know that talented and energetic agents are the key to long-term success. JJ Elek has been thriving for over 50 years because of the culture we've created and the team approach we rely on. The best part is, whether you're new to real estate or a highly respected veteran agent, when you join JJ Elek, you're guaranteed to succeed. Why?

Aggressive Commissions

The real estate industry has changed and is continuing to change. Customers expect more for less. As a result, agents want to earn more money and having that opportunity to do that is huge for many agents. If we can help agents put more money back into their pocket, we know it will give them more to invest back into their business.

Mentor Programs
At JJ Elek, a large part of our company culture is to help each other grow and to support each other's progress. Our mentor programs are designed to give some of our more experienced agents an opportunity to share all that they have learned, and for the newer agents to feel like they have someone who's right by their side supporting them.

Unparalleled Marketing
We've spent more than 50 years developing and refining our marketing program to give our agents the resources and support to sell more efficiently and grow their business—well beyond their expectations. We offer so much more than a "for sale" sign—we're there every step of the way with cutting-edge technology and 100% administrative support to help you achieve real results.

Only you can make the decision to have a life-changing career with a real estate agency that truly cares. It's time to move forward to an exciting new future as a JJ Elek real estate agent!

JJ Elek Realty is the best in the business, and it shows! If you'd like more information on joining our team, call (732) 634-9100 today!

July
2

Why JJ Elek is the Agency to Join

Why do agents choose JJ Elek Realty? It's not just our support, our team, or our stellar reputation. It's how we combine to set you up for success.

 

We take a people-first approach to real estate—not only for our clients, but also for our agents who serve them. Here's how we create the best-possible outcomes to everyone.

Leverage Our Agents' Strengths
Buyers and sellers expect a lot from agents, and rightfully so. Capitalizing on each of our individual agent's strengths helps us deliver a result that delights our clients and creates a positive impression of the agency.

Collaborate

Teamwork is the core of our success. Our collective experience and talents help us develop creative solutions to sales and marketing challenges. Cultivating a supportive and cohesive team within the agency allows agents to work independently, as well as together constructively to make us a trusted leader.


Customer Service
We see it as our job to empower our agents with a consistent selling and marketing strategy that they can follow to ensure clients get a consistent level of service and experience.

Avoid Burnout
We know how hard our agents work, so we ensure they take vacations or get assistance from the team when needed to help them avoid costly burnout. Collaborating allows us to attain the work-life balance that inspires so many of us to become agents in the first place.

 

JJ Elek Realty is the best in the business, and it shows! If you'd like more information on joining our team, call (732) 634-9100 today!

February
1

Accelerate Your Real Estate Career with a Mentor

Launching a new real estate career can be challenging, especially in the first year or so. In addition to learning about your market, working on a prospects list, and networking, you may want to consider finding a mentor. Cultivating a successful relationship with an industry veteran can help you establish a long, successful real estate career.


You probably know plenty of thriving real estate professionals, but how can you tell who's right for you, how can they help you, and if the person wants to help you?

 

Benefits of Having a Real Estate Mentor

Starting from scratch in real estate is tough when you're up against experienced and established pros in your area. A mentorship can give you the push you need to overcome the first-year challenges of being a real estate agent. Here are just some of the benefits you can expect:

  • Build connections with other agents and local partners
  • Discover new ways to generate leads
  • Gain insider industry knowledge
  • Get help with identifying problems and finding solutions
  • Have a source of motivation and accountability
  • Learn new marketing strategies for your brand
  • Learn from your mentor's experiences


While you may know exactly what you want in terms of end results, it may be harder to identify who can deliver them.

How to Spot the Right Mentor for You

You want a mentor who possesses a good mix of experience, expertise, and a personality that aligns with yours. Look for some of the following qualities and behaviors when choosing your mentor:

  • Ability to give honest feedback
  • Enthusiasm for sharing their expertise
  • Open and available when you need them
  • Respectful attitude
  • Strong network of peers and partners
  • Willingness to teach

Where to Find Your Mentor

You can gain a mentor by catching the eye of an experienced agent while simply doing good work as you establish your business. However, it may benefit you to be more active in your search to find one.

  • Attend local events and trainings for the real estate industry
  • Network and introduce yourself to people at the places you frequent
  • Stay active on social media
  • Use existing connections to meet new contacts in your niche
  • Volunteer around the community


Keep in mind, many people are open to mentoring another agent, you just have to ask. Be honest that you're looking for a mentor and hoping they can spare some time for you. Chances are, you'll find a mutually fruitful relationship!

We are hiring! If you are ready an exciting new future as a JJ Elek real estate agent, click here for more information.

November
23

As a real estate agent, you have a lot of work to do. From showing properties to meeting prospective clients to marketing, your days are packed. Instead of trying to do everything by yourself, it's must easier to have the support of a team behind you. That's what you get at JJ Elek.

We're Invested in Onboarding

Every time a new agent joins the JJ Elek team, we invest time and energy in ensuring new they start off on the right foot. This includes building healthy, high-performance habits like proactive lead nurturing, database management, and accelerating involvement in the company culture.

We Recognize Talent

Everyone likes to be appreciated and recognized for their work. In fact, recognition motivates many people to perform even better. At JJ Elek, we sincerely appreciate our agents for the work that they do, and we make sure to recognize it often.

We Help Set Goals

Many studies show that productivity increases when people have deadlines to meet. So, we help our team set long-term goals, then explore how they can break them down into smaller tasks with deadlines. But since we believe in each agent's talent, we avoid micromanaging. Being surrounded by a team of people who are ambitious, hardworking, and positive fosters an environment of ownership, accountability, and alignment in resources and teamwork.

The best part about helping our agents thrive is seeing the happiness they find with their work and their surroundings. A positive attitude is what helps lead the way.

November
16

Change is a constant in the real estate industry. As new technologies emerge and economic trends shift, everyone involved in the housing market needs to be flexible and able to adapt to a new landscape. For real estate agents, this is especially crucial to the long-term health of their real estate careers. So, what does the future hold for real estate agents?

 

Trends That Will Affect Real Estate Agents in 2020 and Beyond

As it is the case with many professions, the future for real estate agents will be shaped by a number of emerging trends. But one technique will always help you thrive: identify and adapt to major changes in the industry. Here are some of the main trends you keep up with:

 

  1. Video marketing

Agents who neglect to incorporate video into their marketing strategies will have a hard time staying competitive. In fact, more and more sellers will be looking to exclusively work with agents who use video in their real estate marketing.

 

  1. Online branding

Agents who have spent time increasing their visibility on the internet and social media will reap huge benefits in the coming years. Putting your brand in front of this huge audience is the most effective way to generate leads for your business.

 

  1. Automation

To stay competitive in this environment, using automation and real estate technology solutions is a must. For example, you can fully automate the lead-nurturing process thanks to various software solutions.

 

  1. Digital Marketing
    As the industry becomes more competitive, mastering the process of generating leads through various digital marketing techniques will give you a leg up. Agents can attract leads by increasing user engagement on their website as well as visibility on search engines by:
  • Learning basic SEO techniques
  • Working with professionals to improve your site's backlink profile
  • Writing high-quality, informative content that compels readers to want to work with you


Is Real Estate Still a Good Career?

The future of the estate agent looks promising. Regardless of how advanced real estate tools and predictive analytics get, buyers and sellers will always turn to agents for professional guidance. As long as you remain adaptable to new trends, you'll be able to generate a consistent stream of clients.

November
9

What is it like to buy a home in our current real estate market? Should you buy now or wait? What does the housing market look like for the rest of 2020, and will we have a similar market in 2021? 

The COVID-19 pandemic has changed the ways people conduct business, and some housing experts predict it will forever change real estate's processes. Now more than ever, you'll have to depend on real estate agent's expertise. The good news is JJ Elek has a team of experts ready to lead the way.

Surveys Reveal Importance of Agents in these Uncertain Times

The National Association of Realtors (NAR)  reported nearly 47% of home buyers felt that recruiting the help of a real estate professional is even more vital and desired than before the pandemic, citing peace of mind as the biggest benefit. Additionally, 54% of buyers and 62% of sellers agreed that specifically because of the uncertainty of the pandemic, the extra guidance from an expert was among the top of their must-have list now. Also noteworthy, six out of 10 buyers and sellers cited real estate professionals—specifically buying and selling of property—to be an essential service.

At JJ Elek, we pride ourselves on remaining an essential service with agents who are:

Technically Minded

In response to the recent changes, our agents were quick to turn to tech. From home tours to virtual open houses, from document signings to no-contact closings, technology has filled the void of tasks typically done face-to-face.
 
Astute
When not using video, you can count on us to be your eyes and ears on the ground at showings. You'll find you can lean on our judgment and trust us to point out things that pictures and videos just can't capture.


Experienced
You'll find that our agents can be a valuable resource when an offer comes in. We'll have well-informed opinions on the details of the offer and, if negotiation is needed, we'll represent you well. Negotiations can be tough, especially if emotions run high. We'll be there to soften this while maintaining a firm stance on terms that will work for you.

Connected
Whether remote or in-person, human interaction is crucial at JJ Elek. Creating connections helps us all stay focused on what's best for you as a buyer or seller. You can count on our team to lead you through this unpredictability, showing strength and dedication to the task at hand. 

Let Us Guide You

We pride ourselves on offering our agents cutting-edge technology through our website, continuing education courses and workshops, and 100% administrative support and recognition. All of this serves to benefit you and your goals for home buying and selling. Contact us today to get started!

October
12

join JJE

Why are top agents in New Jersey joining JJ Elek and never looking back? There are more reasons than we can count—but we can share some of the highlights we hear time and time again. This wonderful career allows you to work with a variety of people, learn more about the community and become an independent, successful sales representative. Here are just a few reasons you should partner with us.

 

You're set up for success.

At JJ Elek, we are committed to providing you with the best tools and services in the industry, so you can continually enhance and grow your business. Whether a seasoned professional or just starting out, you'll always have the opportunity to hone your skills.

 

Over time, we've gathered best practices of top-performing agents and turned them into educational tools that build essential skills and habits. From setting goals to leveraging your resources, we provide everything you need to capture, nurture, and convert more leads.

 

You're an entrepreneur.

As a JJ Elek agent, you're essentially running your own business. And who knows how to run your own business better than you? You'll have the freedom you need to do the job your way, and we'll be there, empowering you with the technology, guidance, and ideas to help you find long-term success.

 

You're part of a team.

While you have plenty of independence here, JJ Elek also provides a unique family-like culture that welcomes new partners warmly. When you join us in one of as an agent, you'll feel like you truly belong. You'll discover how your individual successes help our company achieve success.

 

If you appreciate a communicative, collaborative, supportive environment where leadership on providing unparalleled, on-the-job training and developing top talent, you'll love being a part of our team.

 

Let's Do This!

 

Now the ball is in your court. Only you can make the decision to change your career path and build an exciting future as a JJ Elek real estate agent. See why so many real estate professionals have chosen to do life-changing work with JJ us. 

September
14

Become an agent

Think a career in real estate could be for you? We can't blame you! This wonderful profession is all about supporting others as they realize their dreams. And if you partner with JJ Elek Realty, we'll do the same for you in your career as a real estate agent.  Here's what you can expect.

  1. Three words: teamwork, teamwork, teamwork!

When you work for JJ Elek, you're backed by a supportive team of educated and trained professionals who want you to succeed. We have a communicative, collaborative work culture where upper management is focused on developing top talent. You'll quickly see how your individual efforts help our company as a whole, along with your own career success.

  1. The perfect combination of support and independence

JJ Elek works with each sales associate on an individual level. We pride ourselves on offering our agents cutting-edge technology through our website, continuing education courses and workshops, and administrative support and recognition. This helps you create your own success and control your own future. Plus, you'll enjoy:

  • Aggressive commissions
  • Investment opportunities
  • Mentor programs
  • Unparalleled marketing
  1. Trusted representation for buyers and sellers

JJ Elek agents are committed to helping people at every turn. Whether you're working with those searching for a home or selling, you'll be providing the reliable service people have grown to expect from JJ Elek.

You represent buyers by:

  • Providing daily communication
  • Understanding their wants, needs, and financial limits
  • Offering home loan information
  • Maintaining knowledge of property value and legalities when buying a home
  • Having an awareness of the surrounding communities

You represent sellers by:

  • Communicating on a weekly basis
  • Consulting on a realistic asking price and making home "sellable"
  • Listing the home and handling the paperwork
  • Understanding legal aspects of selling a home
  • Marketing the home creatively

You could be a real estate agent anywhere, so why not join a company that's launched over 1,000 successful careers over the last 50 years? JJ Elek sales associates are the best in the business, and it shows! If you'd like to hear the perks of joining our team, call 732-634-9100 today.

March
26

JJE-Cares

Because of the COVID-19 pandemic, that has affected us all, our office is temporarily closed to ensure the health and safety of our employees and clients.

However, our Realtors are hard at work, doing their jobs remotely, and we are just a phone call away to help with any of your questions or concerns.

In times of uncertainty like this, we will do our very best to be there for all of you who need us.

Our thoughts are with you and your families during this challenging time.

March
2

You've decided to pursue a career in real estate, but how do you know which company is the best fit? Before you begin interviewing real estate brokers or managers, it's best to consider what type of work environment, culture, and business model would best suit your working style. After all, there is no one-size-fits-all real estate agency. Here are some factors to consider.

7 Aspects to Consider Before Joining a Real Estate Company

  1. Location

Real estate agents spend most of their time out of the office, but the company's physical location should still be a factor in your choice. While digital technology makes it easy to get things done on the go, you'll need to visit the office for meetings, completing paperwork, accessing forms, and checking physical mail. How far are you willing to commute to work? You may also be the type who feels more productive working in an office, rather than from home. Many real estate agencies provide office space for agents, but others may offer compensation in other ways if they don't.

  1. Size

Living in a metropolitan area, you'll find companies staffing anywhere from 10 to hundreds of agents. The larger agencies may even operate more than one office, so office size may become a more important factor than the business size. Do you enjoy the buzz and activity of a large office, or would a smaller, low-key space be more your speed? This comes down to personal preference.

  1. Education and Training

Having a license means you know the fundamentals of real estate--everything from writing purchase agreements to listing properties and offering financing options. But putting those skills to work with a new company can be a learning curve. When interviewing a prospective broker or manager, you'll want to ask whether they provide assistance with evaluating client properties, and accurately structuring and negotiating complex purchase transactions. 

  1. Brand Reputation

Do you see a lot of for-sale signs from one particular company in your area? This means a lot of agents work for that company, which has its pros and cons. You'll be able to tout your company's local market share to sellers, but you'll also be competing with more agents than with a smaller company.

  1. Experience

It's good to know where your company stands in terms of longevity and growth plans. Are they relatively new? Does the broker have enough time to help new agents? If the company is mature, is it stable, thriving, or declining? It may be difficult to get specific answers to these questions, but you can certainly get a sense when speaking with the broker or manager. You wouldn't want to join a company that's on it's way out of the industry.

  1. Culture

Everyone wants to enjoy going to work every day. The corporate culture can make or break your experience. Start by exploring the company website, finding client testimonials, and even calling up current agents. It would be good to get a sense of the workplace environment for both new and experienced agents because most likely, the agency will be full of both types.

  1. Commission Schedule

At the end of the day, we all need to get paid, but you'll see that commission models vary. A traditional brokerage may pay half of the commission to the agent, and keep the rest for operating and transaction expenses, while making a reasonable profit. As your volume increases throughout the calendar year, your split percentage might increase. With a hybrid model, companies often charge their agents fees to cover company operating expenses, and in return, the company splits the commission with agents at a higher percentage. Because the financial risk shifts to the agents, this model is used mostly with seasoned agents.

Overall, your personal goals will define which real estate company is best for you. When you find the right fit, it's easier to stay motivated to succeed and become a top-producing agent.

November
1

In the "old days," employees could be found working at the same company for their whole career. But in today's rocky economic climate, it seems like workers cycle through offices at a rapid pace—especially independent contractors like real estate agents.

At JJ Elek Realty Co., our agents choose to stick around, and we consider the high retention rate a testament to our company culture. Our agents thrive because they're happy where they work, and that's a reflection of the core values of our company. We focus on nurturing our employees to grow with us and become top performers—and it's working!

Here are just a few of the benefits of retaining real estate agents:

  • The effort spent on keeping our good people is worth more than the high costs of recruiting and training new ones.
  • Longevity leads to higher rates of homebuyer/seller satisfaction, which leads to referrals.
  • High agent retention is a surefire way to improve morale and employee satisfaction.
  • Veteran agents deliver consistent and reliable service.
  • High turnover means an agents' experience and knowledge ends up going to a competitor.

Take the Case of Elba Lupo

Elba Lupo has been with JJ Elek Realty for 15 years, and she has no plans to leave anytime soon. She entered the real estate business because she loved the idea of changing a family's life by finding them their dream home. And she's been doing that successfully with JJ Elek.

"What I love about my office is that it has one of the most knowledgeable and highly respected brokers," Elba said. "Also, it's a great place for first-time real estate agents to begin their career because there's plenty of mentoring and help."

Elba also noted that it helps that her office is centrally located in Woodbridge, NJ, and can easily service the Garden State, Middlesex and Monmouth Multiple Listing Services (MLS).

"Come join JJ Elek Realty, as this was my best decision I ever made!" she added. 

Become a JJ Elek Realty Agent Today!

If you like the idea of a promising career path that drives you toward a successful future, consider becoming a JJ Elek real estate agent. Our associates are the best in the business, and it shows! For more information on joining our team, click here.

September
25

 

Being a real estate agent is a lot like owning your own business. It can certainly challenge you personally and professionally, but being your own boss also comes with many benefits. If you're considering taking the reigns in a real estate career, here are some of the perks you can expect.

You're in control.

Most real estate agents are independent contractors. That means your income is directly proportional to the amount of effort you put in. While there are local, state and national laws and regulations to follow, agents work for themselves. You're essentially an entrepreneur under the auspices of a real estate broker. When you choose a career in real estate, you make the calls, you put in the work and you reap the rewards. You're in control of your success.

You are the master of your schedule.

When you're the boss, you can create a work schedule that suits your lifestyle. Are you an early riser? Start your day bright and early. Are you more of a night owl? Schedule your showings and meetings in the evenings. Because you can set your own hours, you can be at your best when you're doing your job. That said, real estate is not a career that allows you to kick back on the beach and make some phone calls. You have to put in the work of prospecting, marketing, researching and more. But need a day off? Take one. Have a parent-teacher night? Take off a little early. If you excel at time management, you'll excel as an agent.

It's an open-ended career path

More often than not, employees can only go so far with a company. You have limited opportunities to get promoted to more lucrative positions, and pay raises may be few and far in between. Real estate agents, on the other hand, are only limited by their own effort and proficiency. If you hustle, market yourself consistently and build a good reputation, you can climb your own corporate ladder.

It's rewarding.

Employees who go above and beyond may receive an "employee of the month" designation, a small pay raise or perhaps a positive callout at a company meeting. When you perform well as the boss of your own real estate career, you'll feel a much greater sense of satisfaction and fulfillment. Every "win" is the result of your own effort and every income gain feels that much sweeter.

 

Although most people with typical jobs wonder what it would be like to be their own boss, it's important to note that not everyone has what it takes. Successful real estate agents are motivated, personable, knowledgeable and persistent. If that sounds like you, it may be time to consider taking charge.

 

August
2

 

 

If you're like most real estate agents, there's nothing better than seeing smiles on the faces of your clients. And the fact is, the more smiles you see, the more likely it is that you're successful. The best real estate professionals know hard work bears the most fruit. Here are some inside tips on how you too can become a beloved real estate agent.

Put the client first
Give your personalized, undivided attention to each and every client. When your client doesn't receive the attention they expect, they feel undervalued and may not want to retain your services. Stay focused, listen carefully, be proactive, and make sure you're fully present when you meet with the client.

Remember that buyers and sellers have different needs
Buyers can't all be lumped together. Some are first-time buyers who need a lot of handholding, and others are investors who need solid data. Many need professional expertise to understand transactional details and documents, and advice to help make decisions. Knowing your buyer and providing the level of guidance they need (without them having to ask for it) is key to a successful professional relationship. The same goes for sellers. Sure, they all want their homes to sell quickly and profitably, but many need help with the marketing efforts, while others may think they can handle that themselves.

Unfortunately, current "review and referral" websites create misconceptions, with advertisements claiming an "agent sold their home in two days for more than their asking price." More likely it was either an easy job in a very hot market or they underpriced the home listing. Successful agents offer more value, which clients notice and appreciate.

Build your skill base
According to the National Association of Realtors,the top skills and qualities of real estate agents valued by today's home buyers and sellers include:

  • Honesty and integrity
  • Responsiveness
  • Knowledge of the real estate market
  • Knowledge of the purchase process
  • Communication skills
  • Negotiation skills

Build Your Skills for Success

Whether you possess these qualities or not, you should see education as a career-long endeavor. Learn from every interaction and always focus on building your skills. Future, repeat and referral business will be yours if you concentrate on doing your best in all areas.

 

 

If you would like more information on joining the JJ Elek Team, contact us today!

 

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