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Posts by HNL Marketing for JJ Elek Realty

JJ ELEK REALTY BLOG Home

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Buy A House | 24 Posts
Homeowners | 2 Posts
Market Updates | 2 Posts
Real Estate | 4 Posts
Realtor Tips | 8 Posts
Sell A House | 12 Posts
Selling | 1 Posts
Uncategorized | 1 Posts
May
19

New to Real Estate? Here's How to Become Successful.

 

A successful real estate career can be more rewarding than you can imagine, but getting there can seem like a mystery. From joining the right brokerage to choosing effective technology and other strategies, here are the practical steps you can take to find your way.

 

5 Steps to Success

 

Step 1: Choose a reputable brokerage
Start by researching and finding a quality real estate brokerage to join. While commission splits are important, your first brokerage should offer the training and mentorship you need to grow.

 

Step 2: Select the right practice area (aka farm area)
When it comes to the geographic area you want to practice in as a real estate agent, choose wisely. Make sure to research the demographics and behaviors of buyers and sellers so you can develop a laser focused and highly targeted marketing strategy.

 

Step 3: Make a business plan
Develop a solid business plan and revisit it at the end of every year. By laying out goals, budgets, and market analyses, you are setting the groundwork for your future steps. Areas to re-evaluate include:

  • Lead generation standing and goals
  • Pipeline status
  • Client expenses
  • Technology subscription expenses
  • Marketing fees vs. ROI
  • Commissions versus cost of living and business expenses

 

Step 4: Market yourself
Employ marketing materials to garner name recognition and leads on a constant basis. From door hangers and postcards to monthly newsletters, there are endless options when it comes to print that will help you get in front of some of your most valuable future clients. Mailers, for example, still deliver the best ROI if they're consistent, eye-catching, full of useful content, and include a call to action.

 

Step 5: Set time aside for lead generation
Block one or two hours every day for activities like cold calling, nurturing existing leads, and ad creation and management.

 

Keep in Mind

There is no specific number of sales or listings that instantly translate to success. Instead, evaluate your success as a real estate agent by the outcomes you get for your clients, the income you create, the number of hours you work, and how long it takes you to reach milestones. That's what defines a successful real estate career. JJ Elek Realty can help. Join our team today at 732-634-9100.

 

May
5

The most successful real estate agents are those who can generate a constant stream of quality leads. Your ability to manage appointments, negotiate deals, and serve clients is essential as well, but without leads, you won't get very far. Here are some tips to help you find them.

 

  1. Build a business plan

Put together or revisit your business plan at the end of every year. This forces you to analyze where your business came from, as well as what worked or failed, so you can plan for the following year.

 

  1. Categorize your contacts

As a new real estate agent, it's common to throw every contact we meet into our database without categorizing them. Instead, organize your client database in three groups:  

  • Hot leads: Clients who always have you top of mind.
  • Warm leads: Clients who send referrals your way on occasion, but have potential to move into your hot leads with more nurturing.
  • Cold leads: People you have helped but have never referred another lead your way.

 

  1. Use online tools

Technology advancements make it easier to manage your time and have whatever you need for a real estate transaction at your fingertips. Helpful online tools include:

  • Dropbox: A cloud-based system that can help you stay on top of your escrows in or out of the office, on your phone, laptop, and standalone computer
  • LionDesk: A contact relationship management (CRM) platform: Use this to categorize your contacts, save reminders and prompt next steps. It also lets you connect to potential clients via text and email without leaving the platform

 

  1. Invest in building your brand

Whether you work for a large or small office, name and brand recognition are important. Create your own look and feel that people in your community recognize. At the very least, you'll need a logo, color scheme, or tagline as part of your marketing plan. This will help you build trust, memorability.

 

  1. Call clients on a quarterly basis

Clients want to know their real estate agent cares about them. Calling each client quarterly and truly listen to their concerns. Then take notes with your online tools on the "pleasure and pain" items that your client is experiencing.

 

  1. Provide a yearly market analysis
    Whether the market is hot or cold, a homeowner always wants to know the market value of their home. Run a market analysis and give them the option to have the information emailed or presented in person.

 

 

The most helpful tip is considerably basic—just show up. Put in the time and effort to get results by working smarter, not harder. You'll find that investing yourself in your career delivers long-term results. JJ Elek Realty offers the support you need to grow your real estate business. Join our team today at 732-634-9100.

 

April
21

The Latest Info on Mortgage Rates

 

Mortgage rates have been on a general upward trend for over a year, and in the last few months, they've taken an even bigger jump higher.

 

As the economy recovered from the pandemic, low interest rates fueled increased spending. At the same time, supply chain issues created shortages for items like microchips, building supplies and certain food items. These factors combined to drive inflation higher as supplies failed to meet demand. According to the latest Consumer Price Index (CPI), 12-month inflation hit 8.5% in March, the highest it's been since 1981.

 

Adding to the inflationary pressures is Russia's invasion of Ukraine, which has disrupted some financial markets. This war could also add to global food shortages as agriculture, fuel and fertilizer shipments from these countries are limited or disrupted.

 

Sitting on the sidelines of all this is the COVID-19 pandemic, while case counts were declining to start 2022 that could change. If we see a resurgence of COVID it could add uncertainty to the global economy.

 

Is It A Good Time to Buy a House?

Even though mortgage rates are higher now than the previous year, on a historical level, rates still aren't as high as they used to be. For example, in 2002, the average rate on a 30-year fixed mortgage was about 7%. In addition, the rate on a 5-year adjustable-rate mortgage (ARM) is lower by 1.3 percentage points than a 30-year fixed mortgage rate. However, the historical average spread between these two rates is about 0.8 percentage points, making the 5-year ARM currently more attractive to borrowers.

 

Although the most popular form of home financing is the 30-year fixed-rate mortgage, adjustable-rate mortgages (ARMs) are also common. Thus, we may see a change in U.S. household mortgage trends. According to the Federal Reserve of New York, the ARM share has fluctuated substantially over time, reaching highs of 60 to 70 percent in 1994 but falling significantly in recent years. Nevertheless, buyers should be aware that the rate and consequently the monthly mortgage payment will change after the first 5 years, depending on economic conditions.

 

Experts caution against trying to time the market to secure the lowest mortgage rate, even though mortgage rates are important and a point or two can mean a lot over the life of the loan. Start the home-buying process when it's the next best step for your life circumstances and you have the finances to maintain homeownership. Shop around for a mortgage lender to get the best deal you can at that time–lenders' rates can vary significantly.

 

Schedule a Consultation with JJ Elek

If you'd like to get a better grasp on mortgage rates, the experts at JJ Elek Realty can help. Schedule a consultation with one of our experts today.

April
7

What's Hot and What's Not in Home Design

 

From dark hardwood flooring to home offices hidden away in closets, we're taking a look at what's hot and what's hot in-home design trends in 2022.

 

Not hot: The Cloffice

Early on in the pandemic, people started turning their closets into a home office. Coined the "cloffice," these makeshift offices served their purpose at a time when we all needed a quiet place to work. Homeowners are no longer looking for temporary workspaces, and if they are still working remotely, they're now looking for a more permanent, clearly defined home office (with windows!).

 

Hot: Light-colored flooring

After years of preferring dark hardwood flooring, we're seeing a resurgence in lighter wood plank flooring. One of the hottest trends is a color known as greige, a blend of gray and beige. It can offer a fresh look to bedrooms, living rooms and entryways. Darker colors can overpower a room at times. Lighter tones can make a room look brighter and larger, plus they camouflage dirt and dust much better than hardwood.

 

Hot: Wallpaper

Wallpaper has been rising in popularity in recent years, but it's made a full comeback for 2022—just not in ways you might expect. You can use wallpaper to create a statement wall, provide a colorful backing for cabinets or line your shelving. Another outside-the-box idea is to use wallpaper on a ceiling to add dimension and excitement to your room.

 

Hot: Murphy beds
Creative furniture solutions, such as Murphy beds are coming back in a big way. These items are functional, allow us to do more in a small area, and have greater flexibility when designing a space.

 

Not hot: Minimalism

An uncluttered, sparsely decorated home can feel sad with a lack of personality. As we spend more time at home, they're seeking more meaningful interiors and placing more personal accents on display.

 

Hot: Plants

If you've always wanted to turn your home into a plant paradise, now's the time to do it. Rather than going the faux plants route, which may have been convenient in the past, this year you should go for the real deal. After all, plants add a little joy to your surroundings.

When it comes down to it, trust your own personal style. The design elements that make you happy are the best ones to choose!

JJ Elek Realty -Trusted for over 50 years! Call Today 732-634-9100.

March
24

Soft Skills Real Estate Agents Need to Succeed

 

Successful people usually have specific expertise in their field. For real estate agents, knowing the intricacies of project financing, contract writing, and building codes is key, but if you can't close a sale or get referrals, those hard skills won't take you far. This is where soft skills come into play.

 

What are soft skills?

Soft skills have more to do with who people are, rather than what they know. They play a key role in demonstrating how an individual interacts with colleagues, performs work-related tasks, communicates, and builds relationships. The following must-have soft skills will set you apart from the competition in real estate, ensure you're building lasting client partnerships, and make you a great team player.

 

Organization
From paperwork to scheduling to coordinating financing, the real estate process requires organization to keep the transaction on track.

Communication

You need to be able to speak confidently and easily with buyers, sellers, and investors from all walks of life and backgrounds.

 

Listening
Successful real estate agents know how to listen and understand what their client wants from the transaction. You also need to make clients feel understood, and create a space where they feel able to talk freely and honestly.

 

Patience
Real estate transactions take time and you don't get paid until the house is sold. It takes patience to successfully navigate the process.

 

Problem-solving
In real estate, it helps to be able to see both sides of an issue and develop a solution that fits the needs of all parties involved.

 

Empathy
Agents who have empathy care about satisfying their clients more than the bottom line.

 

Persistence

When looking for new business, you must follow up on every lead until it dies or turns into a closed transaction. Once you've secured a client, you should explore every avenue to help them achieve their goals.

 

Other key skills include:

  • Growth mindset
  • Resourcefulness
  • Confidence
  • Teamwork
  • Motivation
  • Resilience
  • Self-awareness

 

How to develop soft skills


You'll have to engage in a little self-reflection before you know which soft skills need developing or strengthening. This can be tough, but also extremely rewarding. From there, you can develop many soft skills at your own pace by putting yourself in situations that test them or by taking some online training courses that help build them. Join the team at JJ Elek and learn all the ways we help our sales agents succee

March
10

Home Cleaning Tips That Can Help You Sell Faster

 

Selling a home can be difficult, but one of the easiest and most important steps is to make sure your space is spotlessly clean for potential homebuyers that walk through the door. Whether you hire a professional cleaning service or do it yourself, a few simple tasks will help your home look and feel brand new.

 

Emphasize the entrance

With any home tour, it's important to make a strong first impression. Consider replacing or painting the front door to liven up the outdoor entrance. Clean and polish any door knobs and fixtures. Place seasonal decorations like flowers on either side of the door or choose a wreath.

 

Declutter, depersonalize, and organize

Your home will look cleaner and bigger when it's not full of so much stuff. Keep only the essentials and put everything else in storage, or donate it. Be sure to remove any personal items like family photos, collectibles, and mementos, which make it more difficult for potential buyers to envision themselves living there. 

 

Focus on floors

Take the time to steam clean all carpets, mop any vinyl flooring, and use a wood-cleaning product on any hardwood floors. Consider hiring a professional cleaning service for marble or tile.

 

Freshen up the paint

When was the last time you really looked at your walls? Painting the inside and/or exterior of your home can dramatically improve its appearance and make it feel fresh. Stick to neutral colors such as white, beige, or alabaster to appeal to more people. For the exterior, choose simple paint that matches other homes in the neighborhood.

 

Clean up the yard

Doing a simple landscaping cleanup can have a major effect on curb appeal. Start by mowing the lawn, weeding the flowerbeds, and pruning the bushes. Consider planting small flowers to add a pop of color.

 

Deep clean the kitchen and bath

The rooms buyers most closely inspect (and judge) in a house are the kitchen and bathroom. Wipe down or paint the kitchen cupboards, clear everything off the counters, and clean the grout between the backsplash tiles. Deep-clean the tile and grout in the bathrooms, and organize the medicine cabinets (buyers will open them). Make sure everything is sparkling clean. Nobody wants to imagine soaking in a dingy tub. Lastly, make sure no mold is present. Nothing is more off-putting to potential homebuyers than seeing mold in the kitchen or bathroom.

 

Looking for more tips on cleaning your home before putting it on the market? Reach out to one of our agents at 732-634-9100 for some recommendations.

February
25

3 Traits of Successful Real Estate Entrepreneurs

 

A successful real estate agent is like the conductor of a symphony, coordinating the different players to make a successful transaction a reality. At different points in the process, you're an analyst, salesperson, marketer, buyer's advocate, business manager, consultant, and negotiator, among other roles. You'll find that there are a number of qualities and traits that successful real estate entrepreneurs share.

 

  1. An insatiable thirst for knowledge

Once we leave school, additional education becomes a choice. Many people choose to pursue a degree or certification, then stop, but for entrepreneurs, stopping is not an option. Knowledge is as necessary as nourishment.

 

There are plenty of ways to continue your education and build knowledge, including:

 

  • Attend classes or seminars
  • Find a mentor
  • Read books and blogs
  • Listen to podcasts
  • Connect with others

 

  1. Ability to make the right decision at the right time

In the world of real estate (and life), there's a spectrum of decision-making. On one end are people who make decisions with no information whatsoever, and on the other end are those who dig up so much information that they find themselves paralyzed, unable to decide. Most of us are somewhere in between these two extremes, but successful real estate entrepreneurs can always make the decision.

 

As inflation climbs, real estate prices continue to break records, and our economy is finally feeling some ease after the pandemic, a natural entrepreneur can silence the noise and still pull the trigger to close the sale or get the listing.

 

  1. Minimal fear of failure

Success does not come without failure. Entrepreneurs know this and find education, knowledge, growth, confidence, and opportunity in failure. They thrive on it. Unfortunately, most people are too concerned about the consequences of failure to step outside the box. Entrepreneurs are more concerned with the consequences if not trying.

 

At the end of the day, you get out of business what you put into it. If you're passionate about real estate and have similar traits to those mentioned here, you have a great shot at having a long and successful career. Join the successful team at JJ Elek today!

 

 

February
10

Should You Stage Your House to Sell It?

 

When you decide to list your house for sale, you may wonder whether or not to stage it. How much does staging cost? How do you do it right? Will it increase buyer interest? Let's take a closer look at the process.

 

What is home staging?

Home staging is the art of decorating your house to appeal to potential homebuyers. It allows potential buyers to envision themselves living in your home, which could increase the number of offers and size of the offers you get. Staging has many benefits that can lead to a successful sale without having to pay the many costs of a full redesign. Your best bet is to hire a professional stager who knows the elements of design and what appeals to buyers in your area.

 

Will staging help your home sell?

According to the International Association of Home Staging Professionals (IAHSP), an investment in home staging is always less than a price reduction or lower starting price. It's a proven, up-front investment to help get the highest rate of return on the sale of a property. In fact, it can net 5-20% more in the sale, according to statistics tracked by IAHSP and National Association of Realtors.

 

How much does it cost to stage a house?

Home staging costs around $1,500 on average but can range anywhere from $600 to $4,000. The pricing depends on the location, size, and list price of the property, as well as the number of rooms being staged, the type of furniture and decor, the duration of the initial staging agreement, and whether or not the property is vacant. The 2022 Home Staging industry statistics showed that $3,250 is the average investment for staging a vacant property.

 

Here's a breakdown of the costs you're likely to see:

 

  • Initial consultation: From $150 to $600 and typically takes about two hours

 

  • Room-by-room staging: The individual cost of staging a room is about $500 to $600

 

  • Price per hour: Ranges from $25 to $150

 

  • Price per project: Most stagers provide an estimate for the project after your design consultation, ranging from $800 to $1,000

 

  • Furniture rental: For vacant homes or as needed, rentals can cost anywhere from $500 to $600 per room, adding up to $2,000 a month

 

  • Maintenance projects: Costs for things like light fixtures, refinishing, hiring a cleaning service, or painting will range depending on your needs

 

Is home staging worth the price?

When it comes to staging your home to sell, the cost of staging is usually worth it. There are plenty of affordable ways to get the jobs done and the experts at JJ Elek realty can help. Contact one of our agents at 732-634-9100 for more information.

 

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